The Crypto Explorer - by Sygnum Bank AG
The world of crypto can sometimes seem really complex - and it can feel intimidating to dive into! Join us on The Crypto Explorer, a podcast by Sygnum, the World's first Digital Asset Bank. In short, snappy episodes with industry leaders and sector specialists, we take a dive into the different aspects of an exciting, emerging asset-class. This is Future Finance – and if you want to understand why it matters and where to begin, this podcast is for you.
The Crypto Explorer - by Sygnum Bank AG
#20: Growing your brand in Web3 with Massimo Moretti and Dom Castley
The events of 2022 have emphasized the need and growth for truly decentralized, Web 3 solutions. However, the success of Web3 solutions is heavily reliant on community, which is largely driven by marketing. So, it was a pleasure to sit down with Massimo Moretti (CEO and Founder of Signvm accelerator) and Dom Castley (CMO, Sygnum) to understand what it takes to build a successful brand in Web3. We explored questions like:
- What are key factors for growth in web3? What's different from the traditional world ?
- Why is community in web 3 so strong, and how do you build it?
- What are newer aspects to growth in web3, like metaverse presence, Discord, lens and airdrops?
- What role do traditional social media and paid media continue to play?
- What are easy mistakes to avoid, but people don’t often do?
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